Slide

The client – a national, multi-brand wholesale travel company, had one flagship brand and several lesser-known ones, each with their destinations, products, and sales promotions. The flagship brand enjoyed strong support from retail travel agents, and the client wanted the other brands to piggyback on its popularity to increase awareness and sales.

The wholesaler had a history of using disparate, “me too” trade incentives with little effectiveness, and had a hard time sustaining the attention of their intended audience. They were looking for a single platform that could easily handle the management of a vast number of different, concurrent incentives that could be launched at any time and to any group, without the help of their overburdened IT Dept.

The new program had to reward travel agent loyalty for the star brand while increasing sales of additional brands and products.

The client – a national, multi-brand wholesale travel company, had one flagship brand and several lesser-known ones, each with their destinations, products, and sales promotions. The flagship brand enjoyed strong support from retail travel agents, and the client wanted the other brands to piggyback on its popularity to increase awareness and sales.

The wholesaler had a history of using disparate, “me too” trade incentives with little effectiveness, and had a hard time sustaining the attention of their intended audience. They were looking for a single platform that could easily handle the management of a vast number of different, concurrent incentives that could be launched at any time and to any group, without the help of their overburdened IT Dept.

The new program had to reward travel agent loyalty for the star brand while increasing sales of additional brands and products.

Challenge

Slide

We created a highly engaging, point-based platform designed to expose participants to a variety of promotions and incentives for each of the brands.

Our powerful and highly configurable rules engine makes accurate payouts automatically for each incentive, and only when the sale is final (travelers have departed).

An integrated communication tool enables the single program administrator to communicate product information, new offers and incentives on a regular basis, ensuring strong mind share for each of their brands.

From the integrated reward catalog, participants can easily redeem their points as quickly as they earn them, for a variety of gift cards, merchandise, charitable donations and the client’s travel products. Instant gratification and choice of reward are powerful motivators.

Solution

Slide

Through our intuitive platform and sustained communication, not only did the client achieve their goal of increasing support for additional brands by double digits, they exceeded their sales objective for the star brand as well as increased the loyalty of travel agents.

Today, the program administrator efficiently manages 40+ simultaneous incentives monthly and can stimulate specific product sales in mere minutes.

Our proprietary technology meets the client’s desire for easy program administration, and our dynamic reports provide a clear and actionable line-of-sight across all initiatives and results.

At the end of the first year, the program was voted the best loyalty program in the travel industry through an independent industry survey.

Results