Slide

Our client – a national FIT wholesaler, was about to launch their new Summer Europe program and needed to make a strong impression with their distribution channels. With so many countries and hotels available – and so much competition, ensuring that travel agents retained the highlights of the program was key to a successful season.

How could they reach thousands of travel agents from every part of the country and cut through the clutter?

Challenge

Slide

We created a highly engaging digital game of Tic-Tac-Know and embedded it within our online incentive platform. Each game play featured nine questions and answers about Europe, its various points of interest, promotions, selling features, etc.

For a 30 day period in advance of the Europe booking season, agents making web bookings received Tic-Tac-Know game plays with a chance to win points and the grand prize of a fabulous trip to Europe.

The client provided over one hundred questions and answers to ensure that agents learned something new every time they played.

Based on the overall budget, we calculated odds and a variety of prize amounts to ensure we stayed within the strict financial parameters.

The client provided over one hundred questions and answers to ensure that agents learned something new every time they played.

Based on the overall budget, we calculated odds and a variety of prize amounts to ensure we stayed within the strict financial parameters.

We created a highly engaging digital game of Tic-Tac-Know and embedded it within our online incentive platform. Each game play featured nine questions and answers about Europe, its various points of interest, promotions, selling features, etc.

For a 30 day period in advance of the Europe booking season, agents making web bookings received Tic-Tac-Know game plays with a chance to win points and the grand prize of a fabulous trip to Europe.

Solution

Slide

Over 1100 prizes were attributed within a three week period - all managed painlessly - and web bookings increased by nearly 20%. The client was thrilled with the results and subsequently launched other games with similar success.

Results